Every brand has a story, FoodCult is here to help you amplify your story so you can focus on your business...
My Little Spanish Place & My Little Tapas Bar
2011 - 2015
Before its inception in 2011, FoodCult worked with the client and created a brand story around My Little Spanish Place, building it on the meson concept (family restaurant, Spanish style) run by the first female Spanish chef in Singapore. In 2013, the number of Spanish restaurants have increased tremendously and the brand needed refreshment. Together with the owner, FoodCult conceptualised and built on another USP – the newly introduced jamon bar that serves up hand-carved jamon. The PR campaign, together with a new dynamic team, rejuvenated the business.
In 2014, the sister outlet, My Little Tapas Bar, was born in Club Street.
In 2015, expansion plans for the outlets are in the pipeline.
The Wine Company Group
2012 - 2014
FoodCult was appointed for 6 months as marketing consultant to formulate and implement The Wine Company’s monthly marketing activities. This led to the conceptualisation of wine dinners and wine related promotions for all 3 outlets.
This also led to the the introduction of the first monthly e-newsletter. Its editorial direction, which reinforced the intimate, natural comfortable style, still remains a strong communication tool with a high level of engagement after more than 7 years.