FoodCult Appointed Lead Curator for Food&HotelAsia Beer Awards 2023
FoodCult is proud to be appointed to curate and run the Food&HotelAsia Beer Awards 2023.
This is a new concept that will be introduced at Asia's leading foodservice & hospitality event in Asia, Food & Hotel Asia, which will take place from 25 - 28 April 2023.
With 85,000 square metres of exhibition space, FHA on average welcomes 48,000 attendees from 100 countries, mostly from the Asian region. Known as the “gateway to Asia”, FHA has 40 years of delivering successful businesses with strong support from the food & hospitality industry. The show welcomes visitors strictly from the industry - from importers, wholesalers, distributors, F&B operators, hotel managers to airline caterers and more.
In response to the growing interest and demand for beers from our visitors, FHA will introduce a beer section to the exhibition for the first time, with an area dedicated to showcasing beer-related content that highlights the trends, movements and the best-of beers that visitors will be interested in.
As part of the programme, the inaugural FHA Beer Awards Competition will debut on 26 April 2023. The aim is recognise the efforts of brewers around the world, spotlight the “best of” and that the results will be a useful reference for FHA's visitors.
"We are excited about this opportunity and to be part of this platform that will be a gateway for the international world of beers to Asia. At the same time, we hope this will also be a space where we get to showcase the exciting movements by Singaporean and Asian breweries to a greater audience," says Jenny Tan, director of FoodCult.