Brand &
Marketing
Trade | Consumer
We pride ourselves in our expertise in the Food &Beverage business and global network. With these insights, we built marketing campaigns that communicate about our clients' businesses.
Targeted marketing and brand activations.
FoodCult plays the Asia office’s role of incubating and assisting the development of new and established chef associations in raising the bar of the culinary profession in Asia. FoodCult also oversees the Worldchefs magazine, the official publication of WorldChefs.
FoodCult was the appointed producer for the series of Austrian Wine Festival in Singapore. To fulfill the client’s brief to introduce the little-known Austrian wines to target the Singapore market, FoodCult conceptualised a wine festival that leveraged on the topic that Singaporeans are familiar with – food. The campaign lasted for 3 years, involving more than 20 over restaurants across all ethnic cuisines, and a Michelin-starred Austrian chef.
Targeted marketing and brand activations.
World Association of Chefs’ Societies (WACS), Asia Office
Since June 2011
For the first time in its 80 years of history, the World Association of Chefs’ Societies (WACS), a global body representing more than 10 million chefs from over 93 member countries, made a landmark move and appointed FoodCult as its Asia office. FoodCult has played several roles in supporting the development of the head office in Paris, in particular the communications role. FoodCult oversees the Worldchefs magazine, the official publication of Worldchefs.
U.S. Poultry and Egg Export Council Cooking Classes
January – December 2010
In 2010, FoodCult proposed and created a multi channel brand awareness campaign for the USAPEEC. This included a cooking class programme to expand their consumer reach across the ethnic groups in Singapore. By aligning with recognised celebrity chefs of the specific cuisines, the cooking classes were promoted to coincide with the various festivities in the calendar year.
FoodCult Films also filmed the sessions, produce cooking videos for digital sharing.
Nestlé Professional Singapore
2012 - 2014
FoodCult was appointed to develop a marketing initiative to drive awareness and forge a deeper relationship and increase usage of Nestlé Professional Foods within the food and beverage establishments in Singapore. This resulted in a two-year campaign, starting with the Nestlé Chefs Partnership Program to educate and advocate the usage and applications of Nestle Professional food products to the younger chefs, followed with a Chefs Symposium with overseas top culinary illuminaries and opinion leaders to share their culinary techniques and experiences. During the World Gourmet Summit 2014, FoodCult also designed and worked on the brand activation programme for Nestle.
Austrian Wine Festival
2009, 2010 and 2012
FoodCult was the appointed producer for the series of Austrian Wine Festival in Singapore. To fulfil the client’s brief to introduce the little-known Austrian wines to target the Singapore market, FoodCult conceptualised a wine festival that leveraged on the topic that Singaporeans are familiar with – food. By engaging premium nine restaurants of various ethnic cuisines to be part of the programme, the message that Austrian wines were versatile and of high quality. Trade programmes were also organised to educate the professionals – a 2 pronged approach. For 2012, FoodCult has been engaged to grow the Austrian Wine Festival into a wine event that is pitched alongside top Austrian gastronomy.